Macro Consumption

A typical project is an assessment of the contribution of a given organizational product or system of products (or services) to the quality of life of consumers (those who consume the product/service and/or those who may be indirectly affected by it). At the more macro level we focus on economic well being. Here, a typical project is an assessment of the contribution of a standard of living and its various components (income, savings, and material possessions) to the quality of life of residents of a specific community, region, state, country, etc. Publications supporting this program of studies generated by OQOLM:

Sirgy, M. Joseph, Richard J. Estes, and Don R. Rahtz (2015). "A Macromarketing Model of Radical Islamic Militancy: A Quality-of-Life Perspective," Proceedings of the 40th Annual Macromarketing Conference (Marketing Provisioning Technology: Integrating Perspectives and Solutions for Sustainability, Prosperity, and Social Justice), edited by Clifford Shultz II, Raymond Benton, and Olga Kravets (pp. 740-742). Chicago: Marketing Society.
El-Hedhli, Kamel, Jean-Charles Chebat, and M. Joseph Sirgy (2013). "Shopping Well-Being at the Mall: Construct, Antecedents, and Consequences," Journal of Business Research, 66(7), 856-863.
Andreasen, Alan R., Marvin Goldberg, and M. Joseph Sirgy (2011), "Foundational Research on Consumer Welfare: Opportunities for a Transformative Consumer Research Agenda," Transformative Consumer Research for Personal and Collective Well-Being, edited by David Mick, Simone Pettigrew, Connie Penchmann, and Julie Ozanne. Taylor and Francis Publishers, pp. 25-65.
Hohenstein, Nicole, M. Joseph Sirgy, Andreas Herrmann, and Mark Heitmann (2007). "Self-Congruity: Antecedents and Consequences." Proceedings of the Lalonde Conference.
Grzeskowiak, Stephan and M. Joseph Sirgy (2007). "Consumer Well-Being (CWB): The Effects of Self-Image Congruence, Brand Community Belongingness, Brand Loyalty, and Consumption Recency." Applied Research of Quality of Life, 2(4), 289-304.
Sirgy, M. Joseph, Dong-Jin Lee, and Don Rahtz (2007). Research in Consumer Well-Being." Journal of Macromarketing.
Sirgy, M. Joseph, Dong-Jin Lee, Chad Miller, James E. Littlefield, and Eda Gurel Atay (2007). "The Impact of Imports and Exports on a Country's Quality of Life." Social Indicators Research.
Lindquist, Jay and M. Joseph Sirgy (2006). Shopper, Buyer, and Consumer Behavior, 3rd edition. Cincinnati , OH : Atomicdog Publishing.
Sirgy, M. Joseph and Dong-Jin Lee (2006). "Macro Measures of Consumer Well-being (CWB): A Critical Analysis and a Research Agenda." Journal of Macromarketing, 26(1), 27-44.
Sirgy, M. Joseph, Dong-Jin Lee, and Nora Reilly (2006). "Highlighting the Concept of Well-Being in Business." Die Unternehmung-Swiss Journal of Business Research and Practice, 60(1), 61-76.
Sirgy, M. Joseph and Dong-Jin Lee (2006). "Well-Being." Encyclopedia of Business Ethics and Society, edited by Robert W. Kolb. Sage Publications.
Lee, Dong-Jin and M. Joseph Sirgy (2005). Well-being Marketing: Theory, Research, and Applications. Seoul , Korea : Pakyoungsa Publishing.
Sirgy, M. Joseph and Dong-Jin Lee (2004). "Macro Measures of Consumer Well Being (CWB): A Critical Analysis and a Research Agenda." Macromarketing Scholarship and Education for a Global Century: Proceedings of the 29th Annual Macromarketing Conference, edited by John D. Mittelstaedt and Stanley J. Shapiro, Society of Macromarketing, pp. 32-39.
Lee, Dong-Jin and M. Joseph Sirgy (2004). "Quality-of-Life (QOL) Marketing: Proposed Antecedents and Consequences." Journal of Macromarketing, 24 (June), 44-58.
Sirgy, M. Joseph (2003). "Monitoring Consumers Habits for Environmental Sustainability: Toward a Social Indicators System." The Proceedings of the 1st International Workshop on Sustainable Consumption, edited by Atsushi Inaba, Tokyo, Japan: The Society of Non-Traditional Technology and the Research Center for Life Cycle Assessment, pp. 101-106.
Lee, Dong-Jin, M. Joseph Sirgy, Newell D. Wright, and Val Larsen (2002). "Developing a Subjective Measure of Consumer Well-being." Journal of Macromarketing, 22(2), 158-169.
Sirgy, M. Joseph and Stephan Grezskowiak (2001). "How to Measure the Consumer Well-being Effect of Products and Services." Globalization and Equity: Proceedings of the 2001 Macromarketing Conference, edited by Don R. Rahtz and Pierre McDonagh, Williamsburg, VA: Graduate School of Business, College of William and Mary, pp. 138-141.
Sirgy, M. Joseph, Dong-Jin Lee, Newell Wright, and Val Larsen (2000). "Developing a Measure of Consumer Well-Being." Marketing Contributors to Democratization and Socioeconomic Development, edited by Clifford J. Schultz, II and Bruno Grbac, Lovran, Croatia: Macromarketing Group, pp. 372-385.
Larsen, Val, M. Joseph Sirgy, and Newell D. Wright (1999), "Materialism: The Construct, Measures, Antecedents, and Consequences," Academy of Marketing Studies Journal, 3(2), 75-107.
Sirgy, M. Joseph (1998). "Materialism and the Quality of Life." Social Indicators Research, 43, 227-260.
Sirgy, M. Joseph, Dong-Jin Lee, Val Larsen, and Newell Wright (1998), "Satisfaction with Material Possessions and General Well-Being: The Role of Materialism," Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 11, 103-118.
Lee, Dong-Jin and M. Joseph Sirgy (1995). "Determinants of Involvement in the Consumer/Marketing Life Domain in Relation to Quality of Life: A Theoretical Model and Research Agenda." Developments in Quality-of-Life Studies in Marketing, vol. 5, edited by H. Lee Meadow, M. Joseph Sirgy, and Don Rahtz, DeKalb, IL: Academy Science, pp. 13-18.
Sirgy, M. Joseph, A. C. Samli, and Mary Ann Lederhaus (1992). "Distorted Risk Management as It Affects Underprivileged Consumers." Social Responsibility in Marketing, edited by A. C. Samli, Westport, CT: Greenwood Press, pp. 69-83.
Cole, Dennis, Newell Wright, M. Joseph Sirgy, Rustan Kosenko, Don Rahtz and H. Lee Meadow (1992). "Testing the Reliability and Validity of Two Measures of Materialism (Belk's and Richins')." Developments in Marketing Science, vol. 15, edited by Victoria L. Crittenden, Chestnut Hill, MA: Academy of Marketing Science, pp. 383-387.
Sirgy, M. Joseph and A. C. Samli (1987). "Functional/Dysfunctional Consumer Behavior: A Normative Framework for Public Policy." Minority Marketing: Issues and Prospects, edited by Robert King, Charleston, SC: Academy of Marketing Science, pp. 78-82.
Samli, A. C., M. Joseph Sirgy, and H. Lee Meadow (1986). "Marketing Contribution to Quality of Life." Marketing/Quality-of-Life Interface, edited by A. C. Samli, Westport, CT: Greenwood Press, pp. 3-14.